IP Strategy

A plan that integrates internal IP assets, external IP intelligence, and commercial goals to build and maintain competitive advantage

Risk Management

What It Means

An IP strategy is a high-level plan that connects your IP assets and intelligence to your commercial objectives. It defines how your organisation identifies, protects, manages, and leverages IP. A strong IP strategy aligns internal protection with external awareness and commercial intent.

Why It Matters

Knowing your IP strategy:

Aligns protection with purpose

It focuses investment on IP assets that actively support your commercial and innovation goals.

Builds and defends market position

By combining effective internal IP development with competitor and FTO insights, you can innovate confidently and minimise risk

Demonstrates strategic maturity

Shows investors and partners that your IP portfolio is designed to provide enduring enterprise value